More than 300 judges - industry experts at director/VP level or higher from marketers and ad agencies-participated.Ī full list of REGGIE award winners can be found here. The contenders for the ANA Super REGGIE Award are determined upon the completion of two rounds of judging, with only a select number of the highest-scoring Gold level cases brought to the Super REGGIE jury for consideration. The competition included campaigns with budgets ranging from less than $500,000 to more than $40 million. Bronze was awarded to Unilever and Arc Worldwide for Walgreens Untold Beauty.Ĭategories in the overall REGGIE competition included experiential, digital/social media, sponsorship, influencer, brand purpose, content, B2B, and age-specific campaigns.Silver was awarded to Merrell and Lafayette American for More Less.and Empire Green for CLIF CORPS Athlete Coalition. Gold was awarded to Clif Bar & Company with Edible, Inc.The inaugural winners of the ANA SeeHer REGGIE GEM Award - honoring the top creative and effective work that exemplifies the best-in-class accurate and authentic portrayal of women and/or girls in Brand Activation campaigns were also announced: Ally achieved four wins three for their work with MKTG Sports & Entertainment - “Ally x Women’s Sports: Watch the Game, Change the Game.”.Michelob Ultra achieved six wins, including three Gold level wins for their work with FCB: “McEnroe vs.Unilever won 12 REGGIE Awards, including three for the marketer’s Dove brand, and two for Unilever Singapore for Magnum.Water gurgled peacefully over a custom-made skull fountain under a skylight projection of souls being sucked into a portal, as a five-piece string quartet performed live covers of metal bangers, and parents could watch in horror as their children took turns in tattoo chairs getting the Liquid Death skull (temporarily) inked onto their chests,” according to the brand’s entry form. “Inside the country club, we turned a casket into a cooler stocked with Liquid Death on ice. To achieve their goal, the brand and the agency created a parody of an old-school, exclusive country club where the criteria for entry to this old-school upper-crust hideaway was that visitors had to “sell their souls.” Liquid Death Mountain Water comes in aluminum cans and the brand needed to expand reach and awareness among young drinkers unfamiliar with drinking water from a can. The Liquid Death Live Music Sustainability Platform was a brand activation based on the brand’s desire to combat the use of seldom-recycled single-use plastic. The Super REGGIE award recognizes the highest level of achievement and is awarded to the “best in class” from the Gold category winners. The name REGGIE was originally chosen because it symbolizes results by “making the cash register ring” with consumers. Winners are chosen by a jury of industry leaders as best-in-class examples of marketing that both builds a brand’s image and drives a specific consumer action. The REGGIE Awards recognize the best brand, media, and brand activation marketing campaigns of 2022. The 40th annual awards ceremony honored 78 Gold, Silver, and Bronze winners in 26 different categories. The award was presented April 27 in a ceremony at the 2023 ANA Brand Masters Conference in Bonita Springs, FL. Liquid Death Mountain Water Wins ANA Super Reggie Awardīrand Activation Campaign Was Created by Live Nation Media & SponsorshipsīONITA SPRINGS, FL (May 1, 2023) - A campaign for Liquid Death Mountain Water called Liquid Death Live Music Sustainability Platform has won the top prize, the Super REGGIE, in the 2023 ANA REGGIE Awards competition.
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